Miramar leaders propose push to help bolster city’s brand. Here’s what to know

Miramar Mayor Wayne M. Messam wants a towering gateway sign over Miramar Parkway at Interstate 75 to greet motorists entering the west Broward city of 140,000 residents.

The proposal is part of a broader effort to rebrand Miramar and make it easier to navigate.

FULL STORY: Miramar mayor wants the city to strengthen its brand and visibility. Here’s how

Here are key takeaways:

• Messam envisions a large overhead sign similar to those welcoming motorists to The Villages along Florida’s Turnpike or Ocala along I-75. “We need more than our name on a water tower,” he said.
• City commissioners approved a $143,100 contract with Miami-based CSA Central, Inc. to study, design and develop a coordinated citywide wayfinding and signage system.
• The signs would identify major corridors, neighborhoods and key destinations like the Miramar Cultural Center, parks, public buildings and entertainment venues, said Elizabeth Valera, the city’s chief capital improvement program officer.
• Nearly $190,000 has been allocated for the overall initiative through the city’s capital improvement budget, with $70,000 from one account and $73,100 from another.
• The giant I-75 sign would require Florida Department of Transportation approval, but Messam asked the company to at least explore the idea before bringing the proposal back to commissioners.

This report was produced with the assistance of a proprietary tool powered by artificial intelligence and using our own originally reported, written and published content. It was reviewed and edited by our journalists.